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of the popularity of boutique may lie in its
grassroots, back-to-basics appeal. There is a sense that you have a
made by a real person who’s into what he’s doing,
faceless corporation cranking them out by the thousands, always with an
the bottom line.
We want to believe that the boutique pedal we’ve just
purchased is a labor of love, made with the finest ingredients.
simplified view, however, is the idealized
notion of the lone boutique builder, performing daring feats of
while working feverishly on his next groundbreaking sonic
He’s had a soldering iron in his hand since he was 7, and his
turret-board work is an architectural wonder to behold. He uses nothing
new-old-stock parts in all his builds— the best of the best of the
Finally, he makes his own enclosures by bending a sheet of metal with
hands, and then paints it himself to create a one-of-a-kind artistic
This is an exaggerated depiction, no doubt.'
OR IS IT? (See our blog)
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