of the popularity of boutique may lie in its
grassroots, back-to-basics appeal. There is a sense that you have a
fine craftsmanship made by a real person who’s into what he’s doing,
faceless corporation cranking them out by the thousands, always with an
the bottom line.
We want to believe that the boutique pedal we’ve just purchased is a labor of love, made with the finest ingredients.
A similarly simplified view, however, is the idealized notion of the lone boutique builder, performing daring feats of electronic wizardry while working feverishly on his next groundbreaking sonic innovation. He’s had a soldering iron in his hand since he was 7, and his point-to-point turret-board work is an architectural wonder to behold. He uses nothing but new-old-stock parts in all his builds— the best of the best of the best. Finally, he makes his own enclosures by bending a sheet of metal with his bare hands, and then paints it himself to create a one-of-a-kind artistic masterpiece.
This is an exaggerated depiction, no doubt.'